One way to try to get the journalist to read beyond the headline/subject is the EMBARGOED tag: Although it does sound somewhat pompous, and can backfire if it’s not a story worth breaking an embargo for. Likewise a subject line prefaced by BREAKING NEWS: As you can see, MySpace’s PR seems to think anything to … Read more
(cross-posted from a Loose Wire sister site, ConvergedMedia.net) CNN.com has a good way of informing readers of the ‘freshness’ of news by adding notes in red to indicate when the story was added or updated. (In the example above it also adds a ‘developing story’ label.) This kind of thing is helpful in that the … Read more
Gadgets, like software and services, often end up being used in ways the creator didn’t intend. But how many companies make the most of this opportunity? Take the cellphone. More than a third of Brits use their mobile phone as an alarm clock, according to a survey by British hotel chain Travelodge (thanks textually.org): Budget … Read more
(from tcbuzz’s flickr collection) Two recent events from the UK underlined how dangerous our dependence on technology can be. The soccer UEFA Cup final in Manchester was overshadowed by riots when one of the massive screens installed in the city for fans who didn’t have tickets broke down. And more recently, the inquest into the … Read more
(This is a guest post from a friend and long-time colleague, Robin Lubbock of WBUR, who will be contributing to Loose Wire Blog. You can read his blog, the Future of New(s), here.) Why don’t you buy hard-back books? Either they are too expensive, or too big. They are too big to comfortably hold in … Read more