Author Archives: jeremy

We’re Not in the Business of Understanding our User

A few years ago I wrote about sometimes your product is useful to people in ways you didn’t know—and that you’d be smart to recognise that and capitalize on itn (What Your Product Does You Might Not Know About, 2007). One of the examples I cited was ZoneAlarm, a very popular firewall that was bought… Read More »

True Video Lies

This is a longer version of a piece I recorded for the BBC World Service. The other day my wife lost her phone out shopping. We narrowed it down to either the supermarket or the taxi. So we took her shopping receipt to the supermarket and asked to see their CCTV to confirm she still… Read More »