Dragon Tattoo: Mac or Vaio?

Some folk have suggested that because Sony is behind the new version of the Girl With the Dragon Tattoo all the product placements are Vaio: This would be a slap in the face of the original novel and the Swedish version, which stuck pretty closely to the text. But I’m not sure. Here’s another picture … Read more

Inside the Web of Things

This is a slightly longer version of a piece I’ve recorded for the BBC World Service I’ve long dreamed of an Internet of things, where all the stuff in my life speaks to each other instead of me having to the talking. The vision is relatively simple: each gadget is assigned an Internet address and … Read more

Podcast: Web of Things

The BBC World Service Business Daily version of my piece on The Web of Things to Come  (The Business Daily podcast is here.) Loose Wireless 122111 To listen to Business Daily on the radio, tune into BBC World Service at the following times, or click here. Australasia: Mon-Fri 0141*, 0741 East Asia: Mon-Fri 0041, 1441 … Read more

We’re Not in the Business of Understanding our User

A few years ago I wrote about sometimes your product is useful to people in ways you didn’t know—and that you’d be smart to recognise that and capitalize on itn (What Your Product Does You Might Not Know About, 2007). One of the examples I cited was ZoneAlarm, a very popular firewall that was bought … Read more