There’s lots of talk now that Murdoch is going to sell up his UK newspapers, all his newspapers, and that he’s not going to launch a Sunday edition of The Sun. They may all be true. But if he did any of those, he’d be throwing money away. Take a look at the readership figures,… Read More »
I was directed to this excellent piece, A Victim Treats His Mugger Right : NPR, via Facebook last night. And it made me realise how publishers don’t make the most of that kind of referral. There’s plenty of evidence to suggest that nowadays we tend to get more and more of our reading from peer suggestions… Read More »
I find it interesting that companies can get things so wrong. News Corp just sold off Myspace for a fraction of its original price today, effectively admitting it didn’t get social media. Microsoft famously came late to the table with the Internet, and then has been late to more or less every party since. It’s… Read More »
In trying to change news to match the new realities of the Interwebs, media professionals are still somewhat stuck in old ways of doing things. One is to fail to address the massive waste in news production–or at least parts of it. So what potential waste is there? Well, these are the obvious ones: Gathering:… Read More »
I have recently received half a dozen offers of placing links in my blogs to reputable companies’ websites. Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it’s done, and it made me realise that the early dreams of a blogging utopia on the… Read More »