What is a plog? Seems the term is currently being claimed by at least five groups: Project blogs, suggested by MIT’s Michael Schrage in this May article on CIO Amazon’s personalized blog idea, which ClickZ’ Pamela Parker quotes Amazon as saying is a beta-testing “diary of events that will enhance your shopping experience, helping you … Read more
Here’s how not to use the blog as a promotional tool: New Media Age reports that Heinz is launching its first ad campaign for baked beans in ten years this week. The campaign, aiming to “reinvigorate the brand with a newer, healthier image” revolves around an “energy-packed ‘Superbean’ character who will have his own blog … Read more
I’m sure this isn’t new, but I just saw it and thought it was worth noting: The VW Phaeton’s UK site has an interesting 3D Flash sitemap where the pages are viewed in slices, with different coloured dots representing different kinds of content (in this case factory or car): Clicking on a particular page will … Read more
I just received an email from a reader of the column who asked: Ever since the term “Weblog” or “Blog” got coined I have been trying to understand why all the buzz exists. From what I can tell it is simply a web page, made up of one or more authors, discussing a topic in … Read more
I’m late figuring this out, but WSJ.com is now offering RSS feeds (I found out about it from reading Nick Bradbury’s blog). Of course, this is tremendous news. The feeds number only 13 so far, and will only have headlines for non-subscribers. The good news: Walt Mossberg is available in XML. The bad news: the weekly … Read more