Category Archives: E-commerce

IVR Cheat Sheets, And Dirty Tricks?

The IVR debate rumbles on. Could automated voice phone systems be better than just having a human answering the phone? Is it better to cheat the system? Paul English’s cheat sheet has appeared more than 100 TV and radio stations in a month. One company, Angel.com, has been fighting back, first with a pretty harsh… Read More »

“Your Call Is Important To Us. Really.”

Paul English’s website about about getting around ‘interactive voice response’ phone systems (where you talk and a computer listens) is already triggering industry rebuttals, like this one from Angel.com – Top 5 Reasons NOT to Zero Out of an IVR System (via Dan Gillmor): If you’ve visited Paul English’s website, you’ve learned how to “zero out” of… Read More »

Forward Looking or Tired and Reactionary? Welcome to the Faux Community Site

You’re familiar with the faux blog — a blog launched by a marketing company to look like a grassroots blog to promote a product, but actually maintained by PR drones. Naff is probably the word that springs to mind. But how about the faux community site? What word springs to mind when you visit YourPointofView.com,… Read More »

How To Plug PR Black Holes, Or Steal A Rival’s Customers

Why have I become a Nokia Care Center? Because I wrote a nasty blog post about them a year ago, that’s why. In October 2004 I was not happy with the response of my local Nokia centre, which seemed very cavalier and, well, careless about the data saved on a customer’s phone. Basically, there was… Read More »