The Toolbar Community

I’m really intrigued by the return of the toolbar. Only now it’s not a toolbar. It’s more of a ribbon that appears in your browser on certain sites. Facebook started it but have oddly put it at the bottom of the screen: Facebook Connect, which I was so rude about yesterday, extends this idea. NYT … Read more

Is New Media Ready for Old Media?

I’m very excited by the fact that newspapers are beginning to carry content from the top five or so Web 2.0/tech sites. These blogs (the word no longer seems apt for what they do; Vindu Goel calls them ‘news sources’) have really evolved in the past three years and the quality of their coverage, particularly … Read more

Old Content Still Gets Readers Excited

Here’s evidence that online publications should try to re-use—and make accessible—old content. The most emailed story on the BBC website at the moment—Aug 5 2008—is actually a story from January 2004: which is this one: I have no idea why it is—although the subject matter is pretty compelling, I must admit. (The gadget, it turns … Read more

Ritual: The Forgotten Sweet Spot of Old Media

Lifehacker just pointed to a four-year old entry on how to fold a newspaper: Real Simple magazine has an old but good step-by-step guide to folding an unwieldy broadsheet newspaper for easy reading on the go. It’s really just a matter of a few well placed folds, but if you don’t already have a good … Read more

How to Get Your Pitch Read Part XIV

One way to try to get the journalist to read beyond the headline/subject is the EMBARGOED tag: Although it does sound somewhat pompous, and can backfire if it’s not a story worth breaking an embargo for. Likewise a subject line prefaced by BREAKING NEWS: As you can see, MySpace’s PR seems to think anything to … Read more