Sponsored content on big media name platforms is not what you think it is. Increasingly, companies are paying well-known journalism brands to produce and host sponsored content. The deal is this: you pay a big name media platform to write something nice about you and they put it on their website. If you squint you … Read more
Some folk have suggested that because Sony is behind the new version of the Girl With the Dragon Tattoo all the product placements are Vaio: This would be a slap in the face of the original novel and the Swedish version, which stuck pretty closely to the text. But I’m not sure. Here’s another picture … Read more
This is the extended version of my earlier blog post. The BBC finally ran my commentary so for those of you who want more info, here it is: Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it works, and it made me realise … Read more
This is the kind of email that drives me nuts. The subject field: Can you teleconference w/ xxxxx Software April 7 or 8? The first line: Mark xxxxx, CEO of xxxxx Software, would like to teleconference with you Thursday, April 7th or Friday, April 8th. Can you suggest a couple of times and dates that … Read more
(This is a longer version of my syndicated newspaper column) By Jeremy Wagstaff Just how social is social media? By which I mean: Can we trust it as a measure of what people think, what they may buy, how they may vote? Or is it as easy a place to manipulate as the real world? … Read more