Good grammar is important, whether you’re pitching a story to a journalist or a scam to a dupe. Here are two examples: how not to and how to. First off, a PR pitch that endangers its credibility with an error in the subject line: And now, here’s an example of getting it right: A scam that not only … Read more
I’m amazed by how many times this happens, and it always seems to be PR folk in the technology industry who are the culprits: An email where the sender, say Geoff Blah, hasn’t filled in the ‘From’ field in his email program or service so it appears in my inbox as from ‘gblah@aol.com’ or, sometimes, just … Read more
When independent blogger Mary Jo Foley, who knows more about Microsoft than Microsoft does, interviewed the company’s new Corporate VP of its Searching and Advertising Group recently, she was told that Microsoft had recently launched an ad-funded version of Microsoft Works, the application suite you think will be a cheap alternative to Office but turns out not to … Read more
At a conference I have been attending I was asked to explain to PR folk there what journalists want. Apparently, by the time my session came around, the PR folk had been put off by several previous journalists who had presumably used clear language to express what they want because most didn’t turn up. Wisely, since … Read more
Is the problem with journalism that it always focuses on the increment? Was reading Jeff Jarvis’ piece on the revolutionary impact of the iPhone — not, I hasten to add, about the iPhone as an item (the fetishism surrounding it may mark a lowpoint in our materialistic age) but about the citizen journalism coverage of the absurd lines forming outside shops by … Read more