Category Archives: PR

First Impressions, Last Impressions

What’s the first and last thing you’re likely to experience in a country you visit? And what kind of lasting impression is that going to leave? Cigarette-burn marked toilet paper dispenser (empty) at Jakarta’s Soekarno-Hatta Airport, April 28 2007 Toilet paper dispenser at Singapore’s Changi Airport, April 28 2007 Investment in tourist attractions, advertising campaigns… Read More »

Wagging The Journalist Tail

I’m a bit late on this, but if you’re a journalist it’s an interesting glimpse on just how much effort PR puts into spin: Microsoft’s PR agency sends its memo on a Wired journalist to the journalist himself (the dossier is here). Much has been written about how it is normal practice to have PR closely… Read More »

Hotel To Guests: Use Skype

It seems that hotels are finally making the best of a bad thing and realising the old days of fleecing their guests with overpriced phone calls are past. In fact, one hotel is suggesting that in fact it is on the customer’s side, if this ad from today’s IHT by Hong Kong-based Shangri-La Hotels is… Read More »

Not Stopping Traffic? Blame Wikipedia

I’m not one to court fame, although it is flattering, I must confess, to be recognised in the street. First there’s the odd sideways look as they approach you. Then the diffident approach: “Excuse me, are you Jeremy Wagstaff?” “Why, yes, I am!” “You don’t remember me, do you? “Er, no.” “I’m your wife.” “Oh,… Read More »