Ritual: The Forgotten Sweet Spot of Old Media

By | November 22, 2011

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Lifehacker just pointed to a four-year old entry on how to fold a newspaper:

Real Simple magazine has an old but good step-by-step guide to folding an unwieldy broadsheet newspaper for easy reading on the go. It’s really just a matter of a few well placed folds, but if you don’t already have a good folding strategy, this post is a great starting point. On the other hand, if you’re a newspaper-folding pro and your methods differ from Real Simple’s guide, let’s hear all about how you make it work in the comments.

Of course, my first reaction was the same as some of the commenters: “What?? Next we’ll be taught how to blow our nose!” But actually it’s quite informative, and I notice that it’s exactly how my dad would read the paper.

Of course, he never taught me how to do that, and I’ll probably never need to teach my kids how to do it. “Fold a newspaper? Are you insane, Dad?” Instead, they’ll be reading on their Readius:

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And that’s the point: My use of the newspaper is bound up in my memory of my father reading the newspaper. We as children mimic adults, so it was a sign of maturity for me to read the newspaper—or rather, for me to master the newspaper. That didn’t mean just reading it, but handling it—folding it, creasing it, carrying it under my arm, swishing it in the air when I turned a page, tut-tutting at the goings-on of the world.

Another moment yesterday elicited the same thought: Banished to the kitchen I was listening to the Wimbledon Men’s Final on the radio while my wife watched it on the TV. Of course, it’s vastly preferable to watch it rather than listen to it, but still the atmosphere created by the commentator on the radio was so powerful, his descriptions so flawless and compelling, that I found myself preferring it to the easy visuals of the TV.

What’s more, it took me back to those schooldays clustered around the radio listening to the second-half commentary of soccer matches on Saturday afternoon, or, radio under pillow after lights-out with the volume on 1, following an evening UEFA Cup tie between my team and some exotic-sounding team from behind the Iron Curtain. It was so magical, so dramatic, the inflexions of the commentator so perfect, I am forever transported back to those moments whenever I hear sport being described in real time on radio.

Of course my wife thought me absurd for prefering audio over visual. And I readily accept it is. But it’s like newspapers: beyond the obvious argument that some formats trump others in certain situations (newspapers over computers in the bath; cellphones over newspapers on crowded transport), there’s also the fact that we connect emotionally to the formats, not just because of habit, but because they evoke deeper feelings—to the past, to familiarity, to a sense of habit and ritual.

Most debates about newspapers nowadays are about when they’ll die out. I don’t believe this will happen, because they represent a format that still trumps others in certain situations. But beyond the practical there’s an emotional element too, and perhaps the challenge of ‘old’ media is to capture some of these emotional connections—newspapers strewn around in Starbucks, free, throwaway radios for listening to commentary at big games—in order to inject fresh life into the medium.

After all, it’s not just about reading yourself up-to-date. It’s about the physical pleasure of reading, of feeling at peace and in the security of a familiar habit.

Reading: How to Fold a Broadsheet Newspaper

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If You Know the Answer, Why Ask the Question?

By | November 22, 2011

Just downloaded and installed the new beta version of Skype, and am now removing it. Why? Because it’s humongously big, and doesn’t have any option I could find for reducing its footprint. Compare this:

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with this:

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(and notice the Compact Mode option that I couldn’t find in the 4.0 version.)

What bothers me is that Skype already know this is a problem. Try to download a different version of Skype after the beta, and you’re confronted with a (rather creepy) questionnaire as they try to find out why you’re doing what you’re doing. One of the answers:

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Well, d’oh. If you knew that was a problem, then why not make it an option to reduce the screen size? Compare this to something like Google Talk, which couldn’t get any smaller:

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or even some of those twitter clients. I know the video is supposed to be great on the new version of Skype, but if you’re not actually running video, what’s the excuse for such a desktop-hogging client? I can’t think of one.

Death of a ‘Toughbook’

By | November 22, 2011

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(update: after two days of nothing, the device is now booting again and Panasonic have offered to take a closer look at it and tell me what happened.)

My faith in my Panasonic Toughbook took a bath today when a waitress poured coffee all over it (and me.) It’s that absurd thing that waiters do of having to put coffee and food down right next to you when you’re clearly in the middle of a key discussion/interview/meeting/nap. It was bound to happen.

Still, I held out hope the Toughbook would be up to it. After all, the videos show guys doing stuff to their Toughbook we wouldn’t do to our partners (unless they asked us to.) I splashed the coffee off under a tap, knowing the damage coffee can wreak. To no avail: within minutes the screen went blank and the thing died.

Now I know why they call them ‘drop- and spill- resistant”. If it’s a spill, you might be ok, so long as it’s purified water. And “resistant”? It resists it, like Niles would Maris.

I bought a new one and am charging the hotel for it; they’ve agreed but I’ll send the lawyers home when I see the money. I happen to have a recording of the point when the coffee is spilt. It goes something like this:

Interviewee: in a fast growth  economy like India. Bangladesh, meanwhile.. [sound of crockery slipping, liquid spilling] oo shit!

Flaks (in chorus): oh no!

Me: (bizarrely quietly) Interesting…

Flaks (in chorus): oh dear!

Me: (still bizarrely quietly) OK…

[Sound of waitress disemboweling self with sugar spoon]

Lessons from all this?

  • Don’t order coffee in five star hotel lobbies when you’ve got a laptop in the area.
  • Don’t believe any waterproof claims from laptop manufacturers. Turns out that spillage only applies to the keyboard. You can see the waitress managed to get the latte everywhere except the keyboard.
  • Don’t settle for less from those responsible than full replacement immediately. I made it clear to the phalanx of hotel management that they would face serious claims if I did not check and rehouse the hard drive as quickly as possible and that meant buying a replacement computer immediately (it helped I was down the road from the place I bought it at the time. Singapore is like that.) It’s not about the computer: it’s really about the data, but it’s also about your day. You’re a working stiff and you don’t deserve to sit on your hands while they try to wriggle out of a full refund.
  • Back up your data regularly. I was lucky; the hard drive was safe. But I bet a lot wouldn’t be.

This, by the way, is what Panasonic say at the bottom of the page on spillage:

Furthermore, if you spill coffee, soft drinks, or similar liquids on the computer, the keyboard or other parts of the unit may become stained. Sugar and other substances may also cause corrosion, so liquids other than water are more problematic. Deal with such spills in the same way as directed for water and then have the unit checked.

Be aware that the spill resistance of these products in no way guarantees that liquids will not harm them or cause breakdowns.

The Limits of the Cloud

By | November 22, 2011

Microsoft’s FolderShare, a folder synchronizing tool that I’ve recommended in previous columns, is going off the air for up to three days in the middle of the week “for server upgrades”:

FolderShare will be offline for a little while (48-72 hours) next week for some server upgrades.

  • The outage begins Tuesday, June 17, at 6 PM Pacific Times (UTC-7).
  • We hope to be back online by 6 PM Friday at the latest.

I share some of the disbelief of commenters to the blog post and ZDNet’s Michael Krigsman:

Users are attracted to services such as FolderShare for two reasons: useful features and the promise of always-on reliability. Remove reliability from the equation and the service’s value plummets.

(Zoliblog also points to some odd, unexplained changes in the way FolderShare works, whereby the index of files you’re syncing between two computers appears to now be stored on Microsoft’s servers. Whether this is important remains to be seen.)

The bigger point is this: If we are genuinely going to shift computing to the cloud—move our stuff online, think in terms of being able to compute from anywhere, anytime—then we need to have reliable access to our files and accounts.

That Microsoft, of all people, can switch off such access for up to three days in the middle of the week highlights the inadequacies of that thinking. In the longer run it may be that we are in error for considering relying on cloud computing, and Microsoft, for access to our stuff.

(The arguments that it’s free, and in beta, don’t wash. Imagine if Google took Gmail or Google Docs down for three days: beta no longer means broken, at least not for the majority of a working week.)

Windows Live FolderShare Team Blog: Planned system outage starting June 17

Why Social Network Sites May Fail

By | November 22, 2011

Look at a social networking site lie Yaari and you can see where the social networking phenomenon may fail, simply by abusing the trust of its users.

Sites like LinkedIn, Plaxo etc rely on expanding quickly by offering a useful service: trawling your address book to find friends and contacts who use the same service. We’ve gotten used to this, and it’s a great way to build a network quickly if you sign up for a new service.

But any service that uses this needs to stress privacy, and put control in the hands of users. Plaxo learned this a few years back. Spam a user’s contact list without them realising and you invite a firestorm of opprobrium on your head.

But surprisingly some services still do it. And in so doing they risk alienating users from what makes Web 2.0 tick: the easy meshing of networks—your address book, your Facebook buddies, your LinkedIn network—to make online useful.

Take Yaari, a network built by two Stanford grads which has for the past two years abused the basic tenets of privacy in an effort to build scale.

What happens is this.

You’ll receive an email from a contact:

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It’s an invitation from a “friend” which

  • gives you no way to check out the site without signing up. The only two links (apart from an abuse reporting email address at the bottom) take you to the signup page.
  • neither link allows you to check out your “friend”  and his details before you sign up.

If you do go to the sign up page you’ll be asked to give your name and email address:

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Below the email address is the reassuring message:

Your email is private and will stay that way.

But scroll down to below the create my account button and you’ll see this:

By registering for Yaari and agreeing to the Terms of Use, you authorize Yaari to send an email notification to all the contacts listed in the address book of the email address you provide during registration. The email will notify your friends that you have registered for Yaari and will encourage them to register for the site. Yaari will never store your email password or login to your email account without your consent. If you do not want Yaari to send an email notification to your email contacts, do not register for Yaari.

In short, by signing up for Yaari you’ve committed yourself, and all the people in your address book, to receiving spam from Yaari that appears to come from your email address. (Here’s the bit from the terms: “Invitation emails will be sent on member’s behalf, with the ‘from’ address set as member’s email address.”)

You should also expect to receive further spam from Yaari, according to the terms:

MEMBERS CONSENT TO RECEIVE COMMERCIAL E-MAIL MESSAGES FROM YAARI, AND ACKNOWLEDGE AND AGREE THAT THEIR EMAIL ADDRESSES AND OTHER PERSONAL INFORMATION MAY BE USED BY YAARI FOR THE PURPOSE OF INITIATING COMMERCIAL E-MAIL MESSAGES.

In other words, anyone signing up for Yaari is commiting both themselves and everyone else in their address book to receiving at least one item of spam from the company. Users complain that Yaari doesn’t stop at one email; it bombards address books with follow-up emails continually.

Needless to say, all this is pretty appalling. But what’s more surprising is that Yaari has been doing this for a while. I’ve trawled complaints from as far back as 2006. This despite the company being U.S.-based. I’m surprised the FTC hasn’t taken an interest.

So who’s behind the site? This article lists two U.S.-born Indians, Prerna Gupta and Parag Chordia, and quotes Gupta as saying, back in 2006, that to preserve the integrity of the network access is restricted to the right kind of Indian youth. I’m not young, I’m not Indian, and I’m probably not the right kind, so clearly that goal has been abandoned.

Here are some more details of the two founders.

Gupta, who is 26, is an economics major who graduated in 2005, was working for a venture capital firm in Silicon Valley called Summit Partners until 2005. Her facebook profile is here; her LinkedIn profile is here. According to this website she once won the Ms Asia Oklahoma pageant (her hometown is listed as Shawnee in Oklahoma, although she lives in Atlanta.

Chordia, chief technology officer at Yaari, has a PhD in computer music, and is currently assistant professor at the Georgia Institute of Technology, according to his LinkedIn profile. His facebook profile is here.

There’s a video of them here. An interview with Gupta last year indicates that they’re going hell for leather for size:

We are focused on growing our user base and becoming India’s largest social networking site within the next two years. Our goal for the next year is to become one of India’s Top 10 Internet destinations.

What’s interesting is that nearly every site that mentions Yaari and allows comments contains sometimes angry complaints from users. In that sense Web 2.0 is very effective in getting the word out. Unfortunately if Yaari and its founders continue to commit such egregious abuses of privacy, we can’t be sure many people will trust such websites long enough for the power of networking sites to be properly realised.

(I’ve sought comment from Gupta, which I’ll include in this post when received.)