There’s lots of grey when it comes to three terms that as a journalist I used rarely because they were such turn-offs to readers and editors alike. But companies like them and they’re useful, up to a point, to help us understand this process we’re going through. The terms are digitisation, digitalisation and digital transformation.… Read More »
I really don’t want to add to the web3 debate (not least because I have skin in the game, advising a PR agency that works with DeFi firms), except to make some observations about its predecessor. I feel on safer ground here because was there, I know what I saw: Web 2.0 wasn’t what most… Read More »
What lies ahead? That’s a dangerous game, in this era, as I suggested in 2020 (The Changes A-coming). But with an eye on the tech future, I thought I’d rummage around in the basement of gadgets, and content, and the mechanisms to both deliver content to gadgets and for the gadgets themselves to be something… Read More »
Sponsored content on big media name platforms is not what you think it is. Increasingly, companies are paying well-known journalism brands to produce and host sponsored content. The deal is this: you pay a big name media platform to write something nice about you and they put it on their website. If you squint you… Read More »
How we shoot and watch video is changing, and with it the way we engage with the world The two iconic images of the fall of Kabul involve a C-17 taking off from Hamid Karzai Airport. It’s as searing as the helicopter perched atop an apartment complex in Saigon, a stream of Vietnamese climbing the… Read More »