Brand

Destroying the brand to save it

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Companies spend a lot of time talking about their brand(s). But to most journalists the word is meaningless. The word both groups are really thinking about is reputation, as that captures its true importance, since it’s the hardest asset to build up and the easiest to lose. Think of it that way and you’ll understand better about how seriously … Read more

Mossberg

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Ken Auletta writes about Walt Mossberg in the New Yorker: clipped from www.newyorker.com Eric Schmidt suggests that, while the Internet may yield enormous amounts of information, it is easy to drown in it. So consumers, Schmidt says, “go to brands they trust.” He adds, “Walt is a brand.”