By Jeremy Wagstaff (this is a longer version of an upcoming syndicated column.) When people look back at the last decade for a technology zeitgeist they may choose SMS, or the iPod, or maybe even Facebook. Me? I’d choose the cellphone call that rings, briefly, and then is silent. It’s one of those social phenomena … Read more
A tech conference appears to have marked yet another shift in the use of social tools to wrest control and flatten the playing field. Dan Fost of Fortune calls it Conference 2.0 but I prefer the term (which Dan also uses): The Unconference Movement. (I prefer it because anything with 2.0 in it implies money; … Read more
Interesting post (a bit late reading of it; apologies) On Being a Press Expert and dealing with the media by danah doyd [sic], a PhD student in SIMS at Berkeley and a social media researcher at Yahoo! Research Berkeley. She makes some good points, and she’s clearly exhausted after three years of becoming sought after (eight … Read more
On the whole, I find PR people to be great — helpful, quick and thorough. But some have their quirks. I know I shouldn’t but I’m going to anyway. Here are some of my current pet peeves, all of them including examples I’ve collected over the past few days. Let me just first say that … Read more
My conversations with some quite senior PR people are often somewhat bizarre: stilted, me trying not to sound like I’m the ghost in their machine, the castle-wall destroyer, them so defensive about their product and brand they could easily be replaced by robots. Cluetrain Manifesto should be required reading for these guys. Or at least … Read more