At a conference I have been attending I was asked to explain to PR folk there what journalists want. Apparently, by the time my session came around, the PR folk had been put off by several previous journalists who had presumably used clear language to express what they want because most didn’t turn up. Wisely, since … Read more
Ken Auletta writes about Walt Mossberg in the New Yorker: clipped from www.newyorker.com Eric Schmidt suggests that, while the Internet may yield enormous amounts of information, it is easy to drown in it. So consumers, Schmidt says, “go to brands they trust.” He adds, “Walt is a brand.”
Spanish Primera Liga (48%) German Bundesliga (54%) English Premier League (47%) French Ligue 1 (47%) Greek Ethniki Katigoria (6%) Dutch Eredivisie (25%) Italy Serie A (24%) English Championship (29%) Scottish Premier League (29% This doesn’t have a lot to do with technology, but it’s an excuse to play around with sparklines, Edward Tufte’s approach to feeding data … Read more
I thought we had gotten beyond the era of people walking around with advertising hoardings hung around their necks like some medieval punishment, but apparently it ain’t so. Adwalker (motto: ‘You’ve got to find some way of saying it without saying it’, which apparently is something that Duke Ellington said) says that by wearing the Adwalker … Read more
Here’s a new idea for non-intrusive advertising: T&S Advertising. It’s basically a way for your website to rent out space in the title bar of your browser and its status bar (the bit at the bottom) to outside advertisers. Like this at the top: and this at the bottom: The idea here is that such advertising … Read more