Tag Archives: Marketing

Beware The Granny Spammer

Here’s a different take on the spam wars: the granny spammer. The Atlanta Journal-Constitution tells the story of Flo Fox, a graying grandmother in a “What Would Jesus Do?” T-shirt who uses a couple of shopworn computers to out millions of junk e-mails for merchandise ranging from land in Belize to blessed coins. What I… Read More »

Do You Know Anyone Who Buys From Spammers?

There’s another campaign on the road: This time it’s telling you not to buy anything advertised on spam. I don’t know anyone who would do this kind of thing, but there you are. According to Mike Adams (“President & CEO, Arial Software, LLC, Permission Email Pioneer and founder of the “Spam. Don’t Buy It.” public… Read More »

More Money Fighting Spam Than Making It?

As I’ve suspected, there’s more money made in protecting us from spam than from spam itself. According to a report by Ferris Research quoted by TechWeb news, revenue for vendors selling anti-spam products will be approximately $130 million in 2003 and soar 200% in 2004 to a whopping $360 million.   Revenue generated by spammers… Read More »

News: Internet Gets Older, So To Speak

 The old ‘uns are getting online. Nielsen//NetRatings reports (PDF file) that senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year in October 2003.   Nielsen//NetRatings also found that in addition to outpacing senior males in audience growth, the rise in usage by female seniors was… Read More »