I really hate being asked for lots of private details just to download a product. In short: People shouldn’t have to register to try something out. An email address, yes, if absolutely necessary. But better not: just let the person decide whether they like it. It’s the online equivalent of a salesperson shadowing you around the shop… Read More »
What business is it you’re really in? Transportation or advertising? Tram, Tin Hau, March 31 2007 Tags: hong+kong, trams, advertising, transport
The blogosphere is reaching its moment of truth sooner than one might have expected — in the form of a website that offers a marketplace for bloggers willing to write about a product in return for money. What’s revealing is the discussion that follows news about PayPerPost.com on TechCrunch — comments that not only bring… Read More »
This week in the WSJ.com (subscription only, I’m afraid) I wrote about web spam — the growing penetration of faux websites that ride up the search engines and muddy the Internet for all of us. I based it around the recent case of subdomain spam, well documented by the likes of blogs like Monetize. Briefly… Read More »
Good piece by Publishing 2.0 » (Google Is Killing the Economics of Content) on how Google’s AdSense is killing the internet by driving the creation of sites that exist solely to squeeze money from AdSense. Here’s how it works in brief, based on Robert Weisman’s piece in The Boston Globe : A company amasses hundreds of thousands… Read More »