Tag Archives: Marketing

The Google AdWord Vultures

It’s interesting to watch how Google’s ‘Sponsored Links’ capture aspects of the business process, in particular the plundering of customers from a company in trouble. Take CardSystems, for example, facing a class action suit, the loss of its main business and other indignities as a result of the theft of large amounts of credit card… Read More »

Why Did EarthLink Drop Charges?

What’s the story behind EarthLink’s decision to drop charges in part of the Alabama Spammer spam case? The Atlanta Business Chronicle yesterday said: Atlanta-based EarthLink dismissed charges against Alyx Sachs and Albert Ahdoot and said it believes the two were victims of a massive and sophisticated campaign of identity theft and that they were unaware of and… Read More »

Claria Goes Into Search

Claria, formerly Gator and allegedly the brief focus of Microsoft interest, has announced it is working on a new search engine technology which “goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web”. I don’t claim to… Read More »

Microsoft and Claria: It May Never Have Been On, But Now It’s Off

It’s hard to know how serious this ever was but whatever, it’s now over, according to ClickZ News, who reports the Microsoft/Claria Deal Dead: Microsoft has ended its acquisition talks with behavioral targeting firm Claria, ClickZ News has learned from a source close to the discussions. Another Microsoft source later confirmed that report. A Microsoft… Read More »