I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive… Read More »
Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly… Read More »
I’m a fan of Microsoft’s OneNote, but a critical one, and one of my gripes has been the price. Now that’s all changed, according to Microsoft’s Asian PR: Effective August, Microsoft has announced a price adjustment world wide for OneNote 2003 from US$199 to $99. The price adjustment will begin rolling out today with various… Read More »
Email marketers can now peer into your inbox to see whether their emails are getting through. ExactTarget, an Indianopolis-based company that “delivers on-demand email software solutions for permission- based email marketing” to companies like The Home Depot, General Mills, Scotts and Bristol-Myers Squibb is now offering a service that peers into users’ inboxes at their… Read More »
Here’s some good news about spam: Unsubscribe really works. At least, that’s according to anti-spam product manufacturer Lashback which according to thespamweblog says in a recent study that ”85% or more of unsubscribe links actually work”. But does this mean, as Anne Mitchell of spamweblog puts it, that ”given that eight-five percent or more of the links… Read More »