Perception

The Big Chill

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  Football (OK, soccer) is pushing to the forefront of adopting interesting technologies. Here’s one I hadn’t heard from Bolton Wanderers, where players enter a chamber at minus 120 degrees Celsius to enhance muscle recovery after training. It’s called cryotherapy, according to the Daily Mail: The technique was originated in Japan in 1978 to help … Read more

Phones & Our Sense of Value

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Jan Chipchase, who has to have one of the coolest jobs on the planet, points out that as phones get cheaper — or at least appear to, as they are sold for very little as part of a service package — so does our perception of their value. Living in a country where you buy … Read more