Companies spend a lot of time talking about their brand(s). But to most journalists the word is meaningless. The word both groups are really thinking about is reputation, as that captures its true importance, since it’s the hardest asset to build up and the easiest to lose. Think of it that way and you’ll understand better about how seriously … Read more
This is the second in a series of pieces trying to explain what happened in the UK’s ongoing Post Office scandal and why it matters. The first was about the lack of media coverage the story received for the first 20 years. (It can be found on How Journalists Think, on the Loose Wire Blog … Read more
Why do journalists not cover some stories — even massive ones — and can they be persuaded to? I’m writing about the UK’s Post Office scandal elsewhere, but for this column on How Journalists Think, I wanted to explore why most UK journalists ignored the country’s biggest ever case of legal injustice for nearly 20 … Read more