Sponsored content on big media name platforms is not what you think it is. Increasingly, companies are paying well-known journalism brands to produce and host sponsored content. The deal is this: you pay a big name media platform to write something nice about you and they put it on their website. If you squint you … Read more
This is the kind of email that drives me nuts. The subject field: Can you teleconference w/ xxxxx Software April 7 or 8? The first line: Mark xxxxx, CEO of xxxxx Software, would like to teleconference with you Thursday, April 7th or Friday, April 8th. Can you suggest a couple of times and dates that … Read more
A dear friend was supposed to drop something off around 11 pm last night. I turn in around that time, so I just nodded off. Luckily I didn’t hear her SMS come in around 1 am. But I could have. I consider the phone the primary communications device–if someone has an emergency, that’s how they’re … Read more
I dread to think how much eBay is paying Waggener Edstrom to handle press relations for their Toy Crusade. At least I think that’s what is being launched — all the press stuff I received this morning, including image-laden email, attachments was all in Chinese. Oh, except for the headline. I know I should, but … Read more
At a conference I have been attending I was asked to explain to PR folk there what journalists want. Apparently, by the time my session came around, the PR folk had been put off by several previous journalists who had presumably used clear language to express what they want because most didn’t turn up. Wisely, since … Read more