The Siri Thing

I was asked to pen a few lines for a Guardian journalist on why I thought Siri was male  in the U.S. and female in the UK. My quote was taken a tad out of context and so offended some folk who either didn’t know I was a technology columnist who makes a living out … Read more

My PR Pet Peeves

On the whole, I find PR people to be great —  helpful, quick and thorough. But some have their quirks. I know I shouldn’t but I’m going to anyway. Here are some of my current pet peeves, all of them including examples I’ve collected over the past few days. Let me just first say that … Read more

How To Eliminate Offline Swaging And Avoid A P-Punch

I read a lot of press releases in a day, but usually I try to read them in the early morning, because they seem to make more sense then. Don’t ask me why. But rarely do I enjoy reading a press release; they’re boring, self-promoting (of course), hard to decipher and often not closely related … Read more

How (Not) To Pitch A Blogger

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive … Read more