Is it just me, or have these interstitial ads or whatever they call themselves suddenly become ubiquitous, and no less annoying for it? They now seem to be everywhere (even O’Reilly uses them, shockingly, although it does offer a way to disable them). These are ads, courtesy of companies like Vibrant Media IntelliTXT, that add… Read More »
Forbes has dropped its controversial embedded ad links, discussed on Loose Wire a few months back. DMNews reports that Forbes has quietly removed the links “after editors objected to the appearance of advertising influencing editorial decisions”. Forbes says that the perception of a problem was more in its journalists’ minds than in those of the… Read More »
Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly… Read More »
Maybe it’s been around a while, but I only spotted it just now: a new kind of contextual, but only mildly relevant, pop-up link advertising. OK, that’s not what it’s called, but it describes it pretty accurately. It’s called IntelliTXT and it comes from a company called Vibrant Media; it appears as a hyperlink to… Read More »