Swiss to Cheese: Apple Transforms Another Industry

Apple Watch VS Swiss Watch

Another Apple product I’m unlikely to purchase — a smartwatch. I don’t need more screens to look at frankly, but I doff my smartcap to the company for the way they’ve usurped an industry that already existed and then doubled it. This approach has some parallels to the AirPod strategy, which I looked at before : … Read more

BBC: The Rise of Disappearables

The transcript of my BBC World Service piece on wearables. Reuters original story here.  Forget ‘wearables’, and even ‘hearables’, if you’ve ever heard of them. The next big thing in mobile devices: ‘disappearables’. Unless it really messes up, Apple is going to do for wearables with the Watch what is has done with the iPod … Read more

The path to a wearable future lies in academia | Reuters

The path to a wearable future lies in academia | Reuters: My oblique take on wearables For a glimpse of what is, what might have been and what may lie ahead in wearable devices, look beyond branded tech and Silicon Valley start-ups to the messy labs, dry papers and solemn conferences of academia. There you’d … Read more