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During an average week, according to the report, 13- to 24-year-olds spend 16.7 hours online (excluding e-mail); 13.6 hours watching TV; 12 hours listening to the radio; 7.7 hours talking on the phone (including landlines and cell phones); and six hours reading books and magazines to keep up on personal interests. The article also says that “the findings indicate that they approach the Web with an agenda, making search engines their first stop. For example, reports about new fashion trends in print magazines routinely inspire an online search for more information and shopping opportunities”.